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　focus　on　figures　and　intensify　them。　The　whole　newspaper　should　have　its　own　attitude；　voice　and　expression。　Aside　from　form　and　page　style；　focus　should　be　given　to　figures；　；　the　fate　and　inner　voice　of　the　figures；　and　the　expression　formed　by　the　development　of　figures。；　&#61557；；The　maximum　superiority　of　the　plane　media　is　the　deep　reading　of　news。　The　news　has　entered　the　era　of　deep　reading。　That　is；　in　providing　news；　we　should　also　provide　important　background；　details　and　analysis　of　the　news；　the　voice　of　authorities；　and　the　position　of　this　newspaper。　This　is　one　aspect　in　which　our　plane　media　carries　out　petition　with　the　electronic　media。；　&#61557；；　“Morning　Post”　must　keep　the　purity　of　information；　and　put　special　stress　on　news　quality　and　usability。　We　should　build　up　the　bright　characteristics　of　the　“Morning　Post”。　The　digitalized　era　differs　from　industrial　civilization　and　agricultural　civilization　in　scale　and　publicity　of　individual　characters；　and　the　latter　（publicity　of　individual　characters）　is　the　brightest　feature　of　this　digitalized　era。　This　change　leads　to　the　changes　not　only　in　life　structure　and　value　system；　but　also　in　philosophic　thinking。　&#61557；；For　a　newspaper　and　an　enterprise；　it　is　also　the　contest　of　characters。　A　style；　a　team；　a　social　moral　presented　by　the　newspaper；　and　a　cultural　attainment　to　keep　are　prehensively　called　characters；　which　can　be　briefed　as　the　healthy　atmosphere。　We　should　let　people　feel　that　it　is　a　newspaper　full　of　healthy　atmosphere　and　it　is　a　team　full　of　moral　spirits。&#61557；；The　basic　interests　of　the　“three　representatives”　are　the　masses　of　people&#61602；s；　as　viewed　on　the　standpoint　of　the　mon　people。　This　is　a　serious　problem。　The　supervision　of　social　opinions　must　be　square　and　f