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　important　role。　Through　rapid　development　over　a　dozen　of　years；　Chinese　mass　media　have　changed　historically　from　media　operation　to　running　media。　As　the　leader　of　the　only　newspaper　group　in　Tianjin；　Zhang　Jianxing　has　led　his　team　to　turn　the　newspaper　office　with　heavy　losses　to　a　media　aircraft　carrier　having　ten　newspapers；　two　periodicals　and　one　network　in　the　past　five　years。　The　path　of　rapid　development　and　growth　of　this　newspaper　gives　some　enlightenment　to　today’s　mass　media。　This　book　is　in　fact　a　handbook　of　actual　bat　for　those　who　lack　books　of　operational　theory。　This　book　mostly　includes　the　speeches　of　the　author　in　recent　years。　They　are　totally　plain　and　straight　speeches　and　impromptus；　given　as　things　and　temperament　came　out。　Therefore；　they　have　the　nature　of　thinking；　discussion；　enlightenment；　and　rare　truthfulness。　The　words　are　full　of　intense　emotion　and　vitality；　sincere　love　for　the　news　undertakings；　and　in　persistent　pursuit　of　news　reforms。；

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《传媒的运营时代》全书目录（英文）

30　Speeches　on　Mass　Media　Operation　Era；……；from　Media　Operation　to　Running　Media

1。；Content；　Market　and　Techniques　–　How　to　maintain　the　advanced　nature　of　Chinese　mass　media　in　rapid　development……　A　topical　speech　at　Hong　Kong　forum　on　world　newspaper　industry　development　（13　June　2002）2。；Mass　Media　under　Information　Globalization……　A　speech　at　Shenyang　Daily　Newspaper　Group　（July　2002）3。；Where　does　petitive　force　e　from　–　on　media　development　under　WTO……　A　speech　at　Shanghai　Media　Summit　Forum　（6　December　2002）4。；Mainstream　Media　in　Huge　Changes　……　An　impromptu　at　MBA　famous　person　forum　of　Tianjin　Institute　of　Finance　and　Economics　（19　March　2003）5。；On　Brand　Planning　of　Tianjin　Daily　Newspaper　Group……　An　impromptu　at　the　“Seminar　on　N